As many of you already know, I am one of the new owners of Schneider’s Gourmet World as of July 2014. And what a ride it has been. I went from a stay-at-home mom to a business owner/operator in a matter of months. My life felt like it was turned upside down. Why? I knew how to manage my home. I knew how to manage my kids. I even knew how to manage my money. I knew how to make meals. I knew how to make a house a home. What I didn’t know was how to effectively run a company that had been in business for almost 25 years. Little did I know, I was in for a huge learning curve that would change my life forever.
Sure, my husband and I had run our own little business for over 15 years and we did well. I managed the accounts with microsoft office which was more than what I needed to keep things in good order. However, I knew I was going to need to purchase an accounting program. So that is exactly what I did. I was excited yet nervous about the adventure. It almost felt like I was back in school, except that this was real life. Mistakes weren’t just marks deducted… mistakes cost. Little did I know that the accounting program that I purchased was faulty, which had huge implications to the business. And I mean huge. 3 weeks before I was to submit my first year end, I find out that after over 1000 invoices and many, many purchases, I would have to start all over again! This was absolutely devastating. Thus began the long days and evenings of re-entering all the data from day one. By the grace of God, and my wonderful family, we were able to accomplish the daunting task with a new accounting program. What should have taken months for me to learn, I learned in a matter of a few weeks. A crash course for sure.
When my husband and I bought the company, one of our goals for the company was to improve its online presence. That brings me to what this article is all about: a new website. Back in 1990, the world was just being introduced to the idea of websites and online shopping. Schneider’s Gourmet World thought it would be a great idea to create a website where customers could order online and have it delivered right to their door. There were of course those in business who thought that was a huge mistake and that this new craze would definitely fade. Well, I don’t have to tell you that they were very wrong and in fact the opposite actually happened.
On our old website, it was a major deal to make any small change to the website as the list for codes was extremely long and detailed. Adding a picture or video was next to impossible for fear of crashing. Thus began the process of finding a website developer. And as a result of those searches came this website. My goal was to make it more user friendly and therefore easier to navigate. I wanted to have video and pictures so I could share more of our great products with you. I also wanted a way to communicate with you the answers to questions that I get asked regularly. I am very excited about our instructional videos on Youtube that I trust will help you with common scenarios with our Theatre II Snack Makers. And of course, I am excited about my blog. It gives me an opportunity to interact with you on a more personal level, as well as an opportunity for you to give me your feedback. Until next time, happy snacking!